I’m lucky, my husband has been working on the web since 1995 and has been helping big brands with their digital marketing for the past 10 years. So when my little business received a 1-star review from Yelp, he reminded me that it’s not the end of the world.
When we started this venture, it was my friend and I painting my neighbor’s cabinets in my driveway. I never thought it would grow over the next few years to include 15 people and 2 crews booked three months out. With that success, I’ve learned some important lessons.
Mostly what I’ve learned is to make sure I keep the homeowners in the loop at every step and set expectations as clearly as possible. I believe that not over-communicating is where my negative Yelp review came from.